SKINDINAVIA sought to increase awareness of the brand among women and teens while increasing retail sales by introducing a new makeup category – the makeup finish – in an entertaining and informative manner.
Live in Five strategically targeted beauty v-loggers on YouTube to review products and publish video commentary directly on YouTube. One beauty guru in particular outsold the Today Show by eight times! The brand still profits from this video two years later. See the over 18,000 videos that have resulted since!