Live in Five cleverly capitalized on 2010’s buzz word, Transumerism, and had the Netflix of books, BookSwim’s VP of Marketing, Eric Ginsberg packed up his ZipCar to appear in a 10-day, 10-show, media tour that took him from New Jersey to Tennessee, Indiana to Illinois and back again.
Eric landed spots in top local morning shows, including top market programming in New York (Market #1), Chicago (Market #3) and Philadelphia (Market #4).
To keep the excitement strong, Live in Five pitched similarly styled “table-top” segments including; Transumerism and the College Student (textbook, calculator, laptop rentals), Transumerism and the Holidays (rent instead of buying that new dress, Christmas trees, jewelry and cookbooks), Transumerism and Your Summer Getaway (rent camping gear, guitars for campfire sing-a-longs, and books to teach you how to tie that slipknot).
Each spurred a flurry of interview requests and new BookSwimmers eagerly took the “dive!”
PROGRAMMING COVERAGE INCLUDED
ABC2 in Maryland
WTVR-CBS in Virginia
WMYA MY40/NEWS 13 in North Carolina
11ALIVE-NBC in Georgia
WZTV-FOX in Tennessee
WREG in Tennessee
WHAS11 ABC in Kentucky
WNDU NBC in Indiana
CW-WGN in Chicago